Megan Allen, former Director of Marketing for the Western Athletic Conference, is in her first year as Assistant Athletic Director for External Operations/Senior Woman Administrator. Allen began her tenure in the newly-created position on June 1, 2011.
Allen began her tenure with the WAC in 2008, where she headed all the marketing efforts for the league. She also was in charge of all of the league’s branding and sponsorship fulfillment. Under her guidance, the WAC significantly improved its new/social media efforts through such avenues as Twitter and Facebook.
Prior to joining the WAC, she spent five years at Indiana University, the final three as an assistant marketing director. In working with IU’s 24 sports, she made a huge impact in the school’s gameday enhancement in addition to heading the Hoosiers’ community outreach programs.
Allen is a 2003 graduate of Washington State University in Pullman, Wash., where she earned her bachelor’s degree in sport management. She is a native of Gig Harbor, Wash.